Board of Directors

Mr. Coates has served as our Interim Chief Executive Officer since July 24, 2022, and as a member of the board of directors since August 2021. He is Director of Coolgardie Investments, a private investment vehicle that he founded in 2006. Coolgardie Investments makes direct investments in a small portfolio of private businesses across a mix of sectors. Mr. Coates has held management, directorship and advisory roles at such businesses. During the period from 2007 to 2012, Mr. Coates held various roles at National Australia Bank (NAB) at both the Australia and United Kingdom offices. From 2010 to 2012, Mr. Coates served as Director of Strategy for NAB Europe Ltd. where he was responsible for strategy and implementation of programs designed to ensure NAB Europe operated in accordance with the new financial regime mandated by the U.K. Financial Services Authorities. From 2007 to 2010, he served as a Director at NAB Private Wealth, where he managed a national team developing and distributing structured investments across NAB clients. Prior to joining NAB, Mr. Coates spent a number of years as General Manager, Funds Management at Hanover Group, where, among other things, he was responsible for compliance and risk management. Mr. Coates has also previously held various financial services roles at Westpac Banking Corporation and ANZ Banking Group. Mr. Coates received his Master of Applied Finance degree from Macquarie University and his DipFP from Deakin University.

Gene Davis joined our board of directors in November 2022. Since 1999, he has served as Chairman and Chief Executive Officer of PIRINATE Consulting Group, LLC, a privately-held consulting firm which he founded in 1999 that specializes in restructuring and governance issues, liquidation management, merger and acquisition consulting, proxy contests, and other related matters for public and private businesses.  Prior to founding PIRINATE Consulting, Mr. Davis served in a number of executive roles including as Chief Operating Officer of Total-Tel Communications, Inc., Vice Chairman and Chief Executive Officer of Sport Supply Group, and Vice Chairman and President of Emerson Radio Corporation, all publicly traded companies.  Mr. Davis also previously served on a number of public company boards, including the boards of Sanchez Energy Corp., Parker Drilling, U.S. Concrete, Verso, VICI Properties, and Atlas Iron Ltd.  Prior to these roles, Mr. Davis practiced law as a Partner at each of Holmes, Millard & Duncan, P.C. in Dallas, Texas and Arter & Hadden in Dallas, Texas.  Mr. Davis received a Bachelor of Arts in International Politics, a Master’s degree in International Affairs, and a juris doctorate from Columbia University.   

We believe Mr. Davis is qualified to serve on our board of directors due to his extensive public company consulting experience, as well as due to his legal background and leadership roles with public companies.

Mr. Demasi joined our board of directors in August 2021. Mr. Demasi serves as the Chief Product & Technology Officer of Canstar, a leading research agency and Australia’s biggest financial comparison site (as of April 2021), since April 2021. Since January 2021, Mr. Demasi has also served as a Board Member of Hydrogen Fuels Australia, and has been an Advisor with Keevo-Bitkey Technologies, Inc. since April 2021. Prior to his role at Canstar, Mr. Demasi served as Chief Transformation & Digital Ventures Officer at Ezcorp, Inc. (Nasdaq:EZPW), a provider of consumer finance with operations in the United States and Latin America, from October 2019 to March 2021. At Ezcorp, Mr. Demasi was responsible for leading company transformation, the digital business unit and new digital ventures. He was additionally a member of the Ezcorp Executive Committee. Mr. Demasi previously served as a Partner and Managing Director at BCG Digital Ventures, the corporate innovation and business-building arm of Boston Consulting Group. Prior to his time at BCG, Mr. Demasi served in leadership roles with two Australian financial services companies – the Westpac Group and National Australia Bank – in addition to serving as a council member on the Forrester eBusiness and Strategy Council amongst other board advisory roles across the technology sector in Australia.

Ms. Douglas joined our board of directors in April 2022. Ms. Douglas serves as the Chief Executive Officer and Managing Director of Cloud 7 Travel in Sydney Australia, since November 2011. Cloud 7 Travel is a boutique travel agency which provides high net worth clients with tailored travel solutions. Ms. Douglas also serves as a corporate advisor and consultant to By Group, an Indigenous person-owned and operated building and construction company, since February 2018 - where she advises in the areas of investment, funding and growth, risk policies and optimisation of resources and capabilities. She is also a mentor to Indigenous employees. Since November 2018, Ms. Douglas has acted as a private investor and co-founder of Crafty’s, a family friendly sports bar with operations in Queensland, Australia. In 2021, Ms. Douglas also co-founded and invested in Bird Royale, a sister company to Crafty’s, with locations in South - East Queensland, Australia. From November 2014 to October 2017, Ms. Douglas served on the Diamond Committee of the Sydney Children’s Hospital Foundation, acting as co-chair and raising funds from corporate and private sponsors. Ms. Douglas is currently finalising a Master of Business Administration degree, with a major in Finance from the University of Technology, Sydney. Ms. Douglas holds a high distinction average. Ms. Douglas also holds an Advanced Diploma of Business and an Advanced Diploma of Marketing and Event Management from Macleay College, Sydney as well as a Diploma of Commerce from Wirtschaftschule KV Winterthur, Switzerland. Ms. Douglas is multilingual, fluent (written and oral) in English, German, Swiss-German, French, Italian and Spanish and has conducted business in more than 30 countries.

Mr. Gilchrist is a serial entrepreneur with 20 years’ experience in franchising, marketing and product development. Mr. Gilchrist co-founded the Company and served as Co-Chief Executive Officer from 2014 to 2019 and Chief Executive Officer from 2019 to July 24, 2022. He has served as a member of the Company’s board of directors since 2017. The first business he founded was an e-payment service in Australia, which he sold to a public company. The second business he founded was Zippy Shell, a successful mobile self-storage company in the United States. Mr. Gilchrist also represented Australia in the Australian Schoolboy and U19 Rugby Teams and attended the Australian Institute of Sport on scholarship.

Ms. Josefsberg joined our board of directors in July 2021. Since 2013 she has served as a consultant for GreaterThan Fitness Inc., a consulting firm she founded, which specializes in wellness program development based on behavior modification and the online education of wellness through technology. Ms. Josefsberg’s work today centers on advising and consulting for companies at the intersection of weight loss, wellness and emerging health solutions. She also consults in the wearable technology sector, creates weight loss programs for companies and is deeply involved in helping technology enabled weight loss and health devices come to market. She has authored several weight-loss books, most notably, Target 100 - The World’s Simplest Weight Loss Program in Six Easy Steps, and is a frequent motivational speaker and panelist at health and wellness events like CES. Prior to founding her consulting firm, Ms. Josefsberg worked for 11 years as the Director of Brand Advocacy on the science and content teams and as a celebrity weight loss coach and Leader for Weight Watchers.

Mr. Raymond joined our board of directors in March 2019. He was appointed to our board of directors by MWIG LLC, a special purpose private investment vehicle led by FOD Capital and Mark Wahlberg, pursuant to MWIG’s director designation rights under the Stockholders’ Agreement (see “—Board Composition”). Mr. Raymond has served as Manager of FOD Capital since December 2017. Mr. Raymond has practiced law for over 38 years in the areas of securities regulation, corporate finance, mergers & acquisitions and general corporate matters. From 2004 to 2019, Mr. Raymond served as a senior member in the Corporate, M&A, Private Equity, Securities and Tax Group of Dickinson Wright PLLC, a national full-service law firm. From 2008 to 2017, Mr. Raymond served as the Practice Department Manager. Mr. Raymond transitioned to Of Counsel in 2020 and continues to serve in that role in addition to his duties with FOD Capital. Mr. Raymond received his B.A. and M.S.A. (Accountancy) degrees from DePaul University, his J.D. degree from John Marshall Law School and an L.L.M. (Securities Regulation) degree from Georgetown University Law Center.

Mr. Wahlberg joined our board of directors in March 2019. He was appointed to our board of directors by MWIG LLC, a special purpose private investment vehicle he leads with FOD Capital. Mr. Wahlberg is a well-known actor, producer, investor and entrepreneur. He is a co-founder and manager of numerous businesses, including Wahlburgers, a restaurant chain that has expanded to 32 locations in North America and Europe; Performance Inspired Nutrition, a sports supplement line; Municipal Apparel LLC, a designer and retailer of sport utility apparel; and Unrealistic Ideas LLC, a production company specializing in reality and non-scripted productions. Mr. Wahlberg is also a co-owner of the Columbus, Ohio Mark Wahlberg Chevrolet and Mark Wahlberg Buick GMC car dealerships. In addition, Mr. Wahlberg served on the board of directors of AQUAhydrate, Inc. from January 2011 to February 2019. A committed philanthropist, Mr. Wahlberg started the Mark Wahlberg Youth Foundation in 2001 to benefit inner-city children and teens.

Dr. Lee Wallace joined our board of directors in July 2021. Dr. Wallace has also served as an academic at the University of Technology Sydney since August 2015. He holds the position as Course Director for Sport and Exercise Science, where he oversees accreditation, course administration and is a member of the academic board of the Faculty of Health. Dr. Wallace is an author of numerous academic journal publications on health and fitness and lectures in Structural and Functional Anatomy, Strength and Conditioning, and Exercise Physiology. Dr. Wallace graduated from the University of Technology Sydney, with a Doctor of Philosophy in Exercise Physiology (2012), an Honours in Human Movement (2004), and a Bachelor of Arts in Sport and Exercise Management (2002).